Privacy Policy
Effective Date: February 23, 2026
The Center for Holistic Dental Medicine ("Practice," "we," "us," or "our"), operated by Dr. Glenn A. MacFarlane, is committed to respecting and protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website, submit forms, or opt in to receive SMS communications from us.
By using our website or opting into communications, you agree to the terms outlined below.
1. Information We Collect
We may collect the following types of information:
Personal Information You Voluntarily Provide
- Name
- Email address
- Phone number
- Mailing address
- Information submitted through contact or appointment request forms
- Insurance or treatment-related inquiries
- SMS opt-in consent and communication preferences
Automatically Collected Information
When you visit our website, certain information may be collected automatically, including:
- IP address
- Browser type
- Device type
- Pages visited
- Time spent on pages
- Referring website
This information is used for analytics and website performance improvement.
2. SMS Messaging and 10DLC Compliance
When you opt in to receive SMS messages from The Center for Holistic Dental Medicine, we collect:
- Your mobile phone number
- Your consent to receive SMS messages
- Communication preferences
How We Use SMS Information
We use your information to:
- Send appointment reminders
- Send appointment confirmations
- Provide office updates
- Send billing notifications
- Send marketing or promotional messages (if consented)
- Provide general two-way communication
Message frequency varies. Message and data rates may apply.
You may opt out at any time by replying STOP to any message. You may reply HELP for assistance.
Consent to receive marketing text messages is optional and is not a condition of purchasing any goods or services.
We do not share, sell, rent, or transfer your phone number or SMS opt-in information to third parties for marketing purposes.
Mobile carriers are not responsible for delayed or undelivered messages.
3. How We Use Your Information
We may use collected information to:
- Respond to inquiries
- Schedule and confirm appointments
- Provide dental services
- Improve website performance
- Send practice updates and marketing communications (if consented)
- Comply with legal or regulatory requirements
4. Sharing of Information
We do not sell or rent your personal information.
We may share information only in the following circumstances:
- With service providers who assist in operating our website or communication systems
- When required by law or legal process
- To protect the rights, safety, or property of our Practice
SMS opt-in data and phone numbers are never shared with third parties for marketing purposes.
5. Cookies and Tracking Technologies
Our website may use cookies or similar tracking technologies to enhance user experience and collect website analytics data.
You may adjust your browser settings to disable cookies; however, doing so may impact certain website functionality.
6. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction.
However, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security.
7. Your Rights
You have the right to:
- Request access to your personal information
- Request corrections to inaccurate information
- Opt out of marketing communications
- Opt out of SMS messages at any time by replying STOP
If you wish to exercise any of these rights, please contact our office directly.
8. Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.
9. Children's Privacy
Our website and SMS services are not directed toward individuals under the age of 18. We do not knowingly collect personal information from minors without parental consent.
10. Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with a revised Effective Date. Continued use of our website or services constitutes acceptance of the updated policy.
11. Contact Information
If you have questions or concerns regarding this Privacy Policy or our privacy practices, please contact:
The Center for Holistic Dental Medicine
Glenn A. MacFarlane, DMD
211 Broad Street, Suite 106
Red Bank, NJ 07701
New Patients: (732) 517-7785
Existing Patients: (732) 530-4020
Website: https://drglennmacfarlane.com
You may also contact us through the secure contact form available on our website.